[USA] David M.Kennedy Center for International Studies
Marriott School of Management
Europe Business
Summer 2008
Description
Seven countries in Europe will be our campus for four wonderful weeks during July and August 2008. This significant learning experience abroad is designed for undergraduate business students; however, interested students of any major are also welcome.
Planned cities and countries to visit include: Edinburgh, Scotland; London, England; Paris, France; Bern and Geneva, Switzerland; Salzburg, Austria; Munich, Germany; and Milan, Venice, Florence, and Rome, Italy.
Students will receive “on-the-ground†experience in European business, government, and culture, while visiting companies, castles, and cafés of northern and southern Europe. Students will have an opportunity to investigate and understand real issues in getting business done in the EU.
Planned visits include businesses such as the Bank of England, BMW, Rolex, Danone Yogurt, Nestle’, Pirelli, and Wedgwood Pottery, as well as the U.S. Commerce Department officials who facilitate trade with the EU, and the UN European Headquarters.
In addition to major cities, we plan to visit important early Church history sites in Preston, England, the Bern Switzerland Temple, plus the spectacular Lauterbrunnen valley and Zermatt (the Matterhorn) in the heart of the Swiss Alps.
In sum: seven countries, four weeks, one fantastic European business experience.
Curriculum/courses
Six credit hours are required from the following:
- BUS M 430 Introduction to International Business (3 credit hours)
- BUS M 431 International Marketing (3 credit hours)
- BUS M 490R Special Topics in International Business (3 credit hours)
Typically, students would choose two of the above three courses. Other courses may be taken with the director’s approval.
This program will fulfill course and foreign experience requirements for the Global Management Certificate offered by the Marriott School.
Faculty director/advisor
Bruce Money, professor and Donald Staheli Fellow of marketing and international business, was director of the Europe Business Study Abroad programs in 2005 and 2006. Money was awarded the Marriott School’s outstanding teacher award in 2007 and has received seven teaching awards in the past thirteen years. He received a PhD in marketing from the University of California, Irvine, a bachelor’s degree in English from BYU, and an MBA from the Harvard Business School. Before pursuing an academic career, Money had ten years of professional and nonprofit experience, mostly in the international marketing of financial services. He has conducted over fifty executive education seminars for some of the world’s leading companies, including Bayer, Bosch, CSX, Fuji Film, and Nissan, and has been a visiting professor at business schools in Austria and Greece.
For more information, please contact:
Dr. Bruce Money, TNRB 617, (801) 422-4535, or bruce_money@byu.edu;
International Study Programs, 280 HRCB, (801) 422-3686, or isp@byu.edu.
Housing
Students will stay in hotel accommodations throughout Europe arranged by International Study Programs
Semester/dates
Approximately 11 July–12 August
Cost
Approximately $4,800–5,200, which includes tuition, within-Europe travel, accommodations, ground transportation, group tours, transportation taxes, and approximately one-third of the meals. Students are responsible for air travel to/from the U.S. and Europe, remaining meals, personal expenses, miscellaneous excursion costs, and medical insurance.
Financial Aid
Regular BYU tuition scholarships, Pell grants, and Federal Insured Student Loans may be applied to Study Abroad programs. Students who submit the financial aid section of the International Study Programs (ISP) application, and who have a current FAFSA form on file with the Financial Aid office (A-41 ASB), will be considered for a Study Abroad scholarship.
Application Procedure
Complete the ISP online application at https://kennedy.byu.edu/isp/online/app. Contact the director for an initial interview once your application is complete. Application deadline is 26 January 2008. ISP’s Study Abroad reserves the right to cancel this program, revise its offerings, or make any adjustments to the preliminary cost estimates due to conditions beyond its control.
Orientation
All students accepted into the program are expected to attend pre-departure orientation meetings during the second block of winter semester 2008.
Contact:
Main Office:
David M.Kennedy Center for International Studies
237 HRCB
Provo, UT 84602
(801) 422-3377
FAX: (801) 422-0382
kennedy@byu.edu
Web Site Feedback:
kennedyweb@byu.edu
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